Insights
Digital advice for people who build things.
No fluff. No vanity metrics. Just useful thinking for manufacturers and industrial businesses.
How to Write a Manufacturing Website That Actually Converts
The copy on most manufacturing websites was written by someone inside the business, for people inside the business. It is full of internal language, company history, and technical detail that...
The Case for a Custom Platform in Your Manufacturing Business
Most manufacturing businesses reach a point where the tools they are using stop working as well as they need them to. The spreadsheet that tracked jobs perfectly when there were twenty of them a...
Why Manufacturers Lose Deals Before the First Call
By the time a prospect picks up the phone or fills in your contact form, they have already made a decision. Not a final one, but a shortlist decision. They have looked you up, formed an opinion,...
SEO for Manufacturers: A Plain English Guide
Search engine optimisation has a reputation for being complicated, expensive, and full of people promising things they cannot deliver. For most manufacturers, it is also completely untapped —...
What Makes a Good Manufacturing Website?
Most manufacturing websites look identical. Dark stock photo of a CNC machine, a paragraph about being established in 1987, a contact form that nobody fills in. They exist. They do not work.
5 Reasons Your Manufacturing Website Is Losing You Leads
Most manufacturing websites were built to tick a box, not generate business. Here are the five most common reasons yours is costing you leads, and what to do about it.