Insights
Digital advice for people who build things.
No fluff. No vanity metrics. Just useful thinking for manufacturers and industrial businesses.
SEO
SEO for Manufacturers: A Plain English Guide
Search engine optimisation has a reputation for being complicated, expensive, and full of people promising things they cannot deliver. For most manufacturers, it is also completely untapped —...
June 9, 20266 min read
Web DesignWhat Makes a Good Manufacturing Website?
Most manufacturing websites look identical. Dark stock photo of a CNC machine, a paragraph about being established in 1987, a contact form that nobody fills in. They exist. They do not work.
May 9, 20265 min read
Digital Strategy5 Reasons Your Manufacturing Website Is Losing You Leads
Most manufacturing websites were built to tick a box, not generate business. Here are the five most common reasons yours is costing you leads, and what to do about it.
April 9, 20265 min read